Our Start Beginning in 1988, Ron & Mechelle Yates opened their first jewelry store in Modesto, the heart of central California. It was a rather small shop, with only two showcases of jewelry. Light on inventory, but full of passion for beautiful jewelry design and a picky eye for quality they began carving out a niche in the local community. One principle they held from the get-go was that their jewelry had to be more beautiful, the diamonds and gemstones had to be more brilliant and much higher quality than what could be found at the mall and department stores. At it worked - folks who also appreciated these same principles began to find Yates & Co Jewelers.

New Opportunities In the early 2000's with the increasing popularity of the internet, Ron decided they needed to reach more people with their passion of fine jewelry. At this time Ron had met a very creative fellow named Ed Rosenberg, a pioneer of titanium jewelry manufacturing. A short time later the website, www.Titanium-Jewelry.com was launched. This website catered to men's jewelry and modern wedding bands, primarily made of titanium. Over 50,000 happy customers later, (from all over the globe) Ron decided it would be best to showcase their favorite ladies fine jewelry in an online media as well. After all, over the years hundreds of customers kept asking to see our ladies jewelry. So belloria.com was born!

Ron Yates, Founder Yates & Co. | Belloria

Three Ways To Do Business With Us:

1. Come See Us! We would love for you to pop in and visit our physical jewelry store, Yates & Co Jewelers, in Modesto, California. That way you can take the jewelry for a test drive!
2. Call us. We have customers all over the world and sometimes you just can't make it to Modesto. So give us a ring (no pun intended!) with your questions about a particular jewelry piece. We LOVE jewelry and love helping our friends and customers choose the best piece for them! We have found that oftentimes our customers would rather order over the telephone than an online order form.
3. Use our secure online shopping cart and checkout. Our website is a Yahoo Store and goes through 157 security checks every day! (Ok, well maybe not quite that many, but it's as safe as they come.)

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